Open the hub
Go to Settings.
Choose App Settings or Platform Settings (shop).
You need settings access to open and usually update rights to save.
Day-one path
Shop profile, logo, contact
Regional (timezone, currency, tax)
Orders / Print Shop defaults (including proof-before-production if you use it)
Payment processor (customers paying you)
Shop floor stations capacity
Then enable growth tabs as your plan allows (Shipping, Automations, Inventory QR, Custom domain, …).
Shop profile and payment processor affect every customer-facing doc — change them deliberately.